SAP has announced the launch of the SAP Patient Relationship Management solution, designed to help healthcare providers compete for increasingly assertive, knowledgeable and price-sensitive patients. With technology-driven advances in customer service transforming most industries, patients are demanding the same control over their healthcare experience. Healthcare IT leaders are addressing multiple challenges in treatment and payment, but patients have not typically enjoyed the visibility and responsiveness they now see in their relationships with retailers or financial institutions. SAP Patient Relationship Management closes the healthcare service quality gap, by putting the patient at the center of individualized care and supporting a treatment experience rooted in customer service.
SAP Patient Relationship Management helps streamline the patient experience along the continuum of care and embedded analytics provide performance measurement. Healthcare providers can track their performance and, guided by the solution, take the lead in patient relationships or with conditions where they have proven especially successful. Provider call center staff can enhance the patient experience through immediate response, personalized interaction and speedy resolution. Additional benefits of SAP Patient Relationship Management include:
- A one-stop online interaction center with mobile functionality for patients, as they expect in other consumer experiences
- Optimized staff and resource utilization rates through insight into forecast demand and availability
- Ongoing patient relationship management, creating better patient experiences that may yield new revenue opportunities as an additional benefit
- Social media analyses that assist with the design and marketing of treatment offerings based on online trends